We unlock commercial and human potential by aligning profit and purpose.
Corporate leaders recognize the increasing importance of “values” in the minds and buying decisions of customers. These values cover a broad spectrum of issues, including women's rights, a sustainable reduction in poverty and hunger, access to clean water and healthcare in developing markets, and many others.
Inspired leaders are aligning corporate strategy, purpose-driven initiatives and communications strategies to unlock value as well as protect their brands and market positions.
Thoughtful selection, effective execution and targeted stakeholder communication of purpose-driven initiatives that are consistent with, and complementary to, overall corporate strategies result in a significant opportunity for both economic and social value creation.
We work with leaders to align profit and purpose by:
Enabling Strategic Partnerships
The accelerating convergence of Value and Values results in a landscape that is conducive to carefully-envisioned strategic partnerships.
We create novel partnerships among private-sector stakeholders, as well as between private and public-sector stakeholders.
Co-Developing Communication Strategies
We understand the evolving languages of both Value and Values so as to enable authentic and effective communication and content strategies that engage stakeholders.
We have established strategic relationships with multiple organizations and experts to enable the effective delivery of coordinated messages across carefully-targeted platforms.
Engaging Cultural and Political Influencers
We recognize the value and importance of political influencers in both the identification and risk management of opportunities. Cultural influencers accelerate awareness and adoption. We have strategic access to a wide range of key influencers.
Designing and Driving Business Models and IP
By combining networks, knowledge, experience and process, we innovate new business models and create new intellectual property.